Introduction

Communication and Marketing Research Group Limited (CMRG) is an independent and a full service agency with strong professional competence in marketing, social and opinion research.

It was incorporated in April, 2000 and has established a reputation as one of the fastest growing marketing/social research agencies in Nigeria.

At both qualitative and quantitative levels, CMRG has satisfactorily handled a wide range of research projects across sectors: fast moving consumer goods, telecommunications, health, commodities and agro-businesses.

Over the years, the agency has had tremendous experience in large scale, pan Nigeria surveys, some of which involved census/enumeration of the relevant universe prior to drawing a random sample.

The Agency’s clientele includes: Promasidor,  BBC World Service Trust, MMR UK, Diageo/Guinness  Nigeria, Transparency International, Abt/USAID, Vestergaard Frandsen, MTN, Society For Family Health, Nigerian Distilleries Limited, Bank PHB, to mention a few.

CMRG has staff strength of 32. However, as with other research agencies, we have access to a large pool of temporary but highly trained and experienced field personnel across the country.

The agency has a reputation for delivering research results that are simple, insightful and relevant to client’s needs. This accounts for why it is one of the major research suppliers to MTN, Guinness Nigeria Plc, BBC World Service Trust, Society for Family Health, etc.

CMRG staff are members of several professional bodies such as Nigerian Marketing Research Association (NIMRA), National Institute of Marketing of Nigeria (NIMN), Direct Marketing Association of Nigeria (DMAN) and Nigerian Institute of Management (NIM) .

 

Operational Principles

Our research operations are guided by best practice and internationally accepted standards, with particular emphasis on: