•  Useful for market size estimations.
•  Determining Emerging trends and analyzing them accordingly through benefit of results comparison across the checks.
•  Capturing low incidence/minority groups due to large sample size contacted randomly.
•  Multi-client sponsorship enables unit cost per client considerably cheaper

Uses

Specifically, the CMRG Omnibus Survey Measures:

• Spontaneous/prompted awareness
•  Usage incidence of products/services
•  Advertising awareness
•  Usage in terms of regular brand and market
  penetration.
•  Brands preference/reasons
•  Pack size(s) bought regularly
•  Frequency of purchase/consumption
•  Quantity usually bought.
•  Product in-home presence (Pantry check) e.t.c.