CMRG

Communication and Marketing Research Group Limited (CMRG) is an independent Marketing Consultancy firm based in Lagos, Nigeria. Incorporated in 1999, the firm had since commenced operations with a mission to excel through provision of quality research services delivered on time.

CMRG OMNIBUS SURVEY >Features

Organization Structure

>Sample size/Analysis

>Timing/Cost

Clients

Vision

..... a quarterly national tracking study

Features

Continuous market monitor amongst 3,000
households pan-Nigeria
Covers 13 Urban and 26 rural areas
Flexible quota allocation allows additional
50 special incidence sample at each Urban
location, if required e.g. Office equipment/ Reprographics.
Country divided into 4 main regions via;
West, East, North I, North II.
Quota for each region proportional to the percentage represented by that area in total population.
Booster sample allowed if minimum usage targets not achieved after random sampling.
Respondents selection: Multi-stage probability
No quota will be set on age group or social class, they will be captured in the natural groups in which they exist in population.
Gender split: 50-50 male/female.