…the National Indicator
Features

•    Continuous quarterly market monitor amongst 3,300 household span-Nigeria
•    Covers 18 urban and 36 rural areas.
•    Flexible quota allocation allows additional 50 special incidences sample at each Urban location, if 
     required e.g. Office equipment/ Reprographics.
•    Country divided into 4 main regions viz; West, East, North-West, NorthCentral
•    Quota for each region proportional to the percentage represented by that area in total population.
•    Booster sample allowed if minimum usage targets not achieved after random sampling.

• Benefits…

•    Useful for market size estimations.
•    Determining emerging trends and analyzing them accordingly through benefit of results comparison
     across the checks.
•    Multi-client sponsorship makes unit cost per client considerably cheaper
•    Capturing low incidence/minority groups due to large sample size contacted randomly

Coverage

Our capacity is Pan Nigeria, covering urban, semi-urban and rural areas.

Omnibus specific locations