…the National Indicator
Features
- Continuous quarterly market monitor amongst 3,300 household span-Nigeria
- Covers 18 urban and 36 rural areas.
- Flexible
quota allocation
allows additional
50 special
incidences sample
at each
Urban location,
if
required e.g. Office equipment/ Reprographics. - Country divided into 4 main regions viz; West, East, North-West, NorthCentral
- Quota for each region proportional to the percentage represented by that area in total population.
- Booster sample allowed if minimum usage targets not achieved after random sampling.
-
Benefits…
- Useful for market size estimations.
- Determining emerging trends and analyzing them accordingly
through benefit of results comparison
across the checks. - Multi-client sponsorship makes unit cost per client considerably cheaper
- Capturing low incidence/minority groups due to large sample size contacted randomly
Coverage
Our capacity is Pan Nigeria, covering urban, semi-urban and rural areas.
Omnibus specific locations


