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Our range of services include:
- Independent Consultancy Operations
The Scheme is designed to aid clients analyze or interpret complex
in-house data/models and represent such in a digestible,
easy-to-understand format. The aim is to assist clients to nicely
integrate key market place activities with survey findings.
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- Advertising Research
-Campaign effectiveness tracking surveys
-Advert pre-test checks/testing of creative routes of concepts.
-Media surveys/effectiveness monitoring studies
- Opinion Polls Services (OPS)
-A social research package, which seeks to portray sponsoring brands
as responsible corporate citizens. Topical issues are subject to
public enquiries via structured questionnaires and responses recorded
in nominal “Yes/No” format. Reasons “for” and “against” are then
sought. Findings are subsequently processed and published.
- Publication Audience Evaluation Surveys
These are studies that seek to find out more about incomes,
educational levels and lifestyles of current readers of particular
newspapers and magazines.
- Other Specialized Services/Products Research
-Consumers Usage Habits and Attitudes Tests.
-Customer Satisfaction Surveys.
-Distribution Satisfaction Checks
-Customer Intercept Surveys/Point of Purchase Inquiries.
-Brand Image Studies, Name Tests, Product Tests, Packaging Research
e.t.c
Click here to view the CMRG OMNIBUS SURVEY
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