• Independent Consultancy Operations
  
  The Scheme is designed to aid clients analyze or interpret complex in-house data/models and represent such in a digestible, easy-to-understand format. The aim is to assist clients to nicely integrate key market place activities with survey findings.

• Advertising Research
  
  -Campaign effectiveness tracking surveys
  -Advert pre-test checks/testing of creative routes of concepts.
  -Media surveys/effectiveness monitoring studies
   
• Opinion Polls Services (OPS)
  
  -A social research package, which seeks to portray sponsoring brands as responsible corporate citizens. Topical issues are subject to public enquiries via structured questionnaires and responses recorded in nominal “Yes/No” format. Reasons “for” and “against” are then sought. Findings are subsequently processed and published.
   
• Publication Audience Evaluation Surveys
  
  These are studies that seek to find out more about incomes, educational levels and lifestyles of current readers of particular newspapers and magazines.
   
• Other Specialized Services/Products Research
  
  -Consumers Usage Habits and Attitudes Tests.
  -Customer Satisfaction Surveys.
  -Distribution Satisfaction Checks
  -Customer Intercept Surveys/Point of Purchase Inquiries.
  -Brand Image Studies, Name Tests, Product Tests, Packaging Research e.t.c
  Click here to view the CMRG OMNIBUS SURVEY

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